Groupon Moving Mobile
Groupon has already changed the way many people shop, eat and buy stuff, now they are trying to do it again. Likely this latest move is in response to the abundance of competition popping up from everywhere, most notably from Microsoft which recently launched Bing Deals. Bing Deals is like an online coupon aggregator. It will search the web for the best daily deals being offered by any coupon service, which definitely gives it a leg up on the services which handle only their own daily deal.
The new Groupon Now mobile app will make finding coupons much easier. Users will be presented with two options: “I’m hungry” or “I’m bored.”
Pick one, click it and a list of location-based daily deals will be presented to you. Coupons will still look the same way, but will be more than one-time only deals. Businesses who use Groupon will be able to set a deal, say a $20 meal for just $10, then set the time they want the coupon offer to run. This is fantastic news for businesses hoping to make the most of immediate offers. The service is very adaptable to their needs. If the local Mexican restaurant has a special tonight because they ordered too many taco shells, they can send that out immediately on Groupon Now.
Mashable.com says that Groupon is the fastest growing company in history. This is due in no small part to the fact their service is just what the savvy buying public wants. It seems everyone is online looking for a good deal. Groupon was the first to start giving it to them. LivingSocial is their biggest competitor so far. It already has a mobile app with a similar on-demand slant than the forthcoming Groupon Now.
Microsoft’s Bing Deals is also mobile, so it will likely drive at least some of the traffic the two major players will be receiving.
The idea of Groupon Now hardly seems ground breaking. Giving people what they want when they are looking for it has always been good business. In today’s digital world, with on demand technology and portable devices in every pocket, handbag and backpack, it would seem like an easy enough thing to do. Groupon is getting redding for its IPOn which they say is valued at $25 billion. No doubt Groupon Now will make them even more valuable.
Sheeja Mathew has been an avid social networking and helps rate lifestyle based websites that can help people make their lives easier. She’s published many articles on various lifestyle tools and also runs a website on how to hire a Virtual Assistant. If you’re interested in many of the services such as a Virtual Assistant, please feel free to visit her website.
- Is your cell phone killing you? (reversecellphones.org)
- The Destiny of the Yellow Book (ismagazine.com)